National Repository of Grey Literature 90 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Promotion of Telecommunication Companies and Their Products and Services - Discourse Analysis
Krška, David ; Haupt, Jaromír (referee) ; Rujbrová, Šárka (advisor)
V práci je rozebrána diskursní analýza reklam telekomunikačních společností. Teoretická část se věnuje diskurzní analýze, popisu použitých pojmů, vlastní definici reklamy a metodologii samotné analýzy. V praktické části jsou uvedeny jednotlivé příklady konkrétních reklam v anglickém jazyce. Analýza se věnuje propojení textů reklam pro dané kulturní prostředí, vizuálním vlastnostem a očekávanými příjemci jednotlivých reklam.
Mt 21.1-9 pericope exegesis using intertextual perspective and reception theory
Konupková, Kateřina ; Lukeš, Jiří (advisor) ; Beneš, Jiří (referee)
The bachelor's thesis deals with the issue of intertextuality in the context of biblical studies, specifically focusing on the exegesis of the passage Matthew 21:1-9. It consists of two main parts. The first part describes the term "intertextuality" itself, its origin, various interpretations by different authors, and its application in biblical studies. The issue of intertextuality is comparatively demonstrated using the presented types of intertextuality and their intricacies. Chapters 1 and 2 cover this part. The second part focuses on a specific exegesis of Matthew's passage 21:1-9. This part is described in Chapter 3. Through biblical exegesis, the intertextual relationships between the Old and New Testaments are outlined, utilizing specific biblical passages for this ad hoc purpose. My intention is to demonstrate through the interpretation of these biblical passages how the author of the Gospel of Matthew attempts to convince his readers about Jesus's messianism in a particular manner, employing afformentioned intertextual methods.
From the Law comes Slavery, from the Gospel Freedom (Gal 4:21-31)
Boháčik, Jaroslav ; Brož, Jaroslav (advisor) ; Matějec, Tomáš (referee)
The aim of the thesis "From the Law comes Slavery, from the Gospel Freedom: Galatians 4:21-31" is to provide a comprehensive interpretation of the allegorical pericope about Hagar and Sarah as representatives of two different covenants (Gal 4:21-31) in relation to the overall context and the theological message of Paul's letter. The introductory chapter deals generally with the letter of the apostle Paul to the Galatians with regard to its origin, reason and place of writing, addressees, key theological emphases and structure. The core part of this work is the linguistic and literary analysis of the above- mentioned pericope, including exegesis. This chapter takes a closer look at the rhetorical aspects and tools that Paul uses in the epistle, also with regard to contemporary tendencies in Judaism confronted with the Hellenistic world. It places the analysed pericope in the overall context of the letter to the Galatians and further reflects the intertextual dimension of the use of the story from the book of Genesis, including a direct quotation (Gn 21:10) and a reference to the book of the prophet Isaiah (Is 54:1). The meaning of the pericope is clarified by the immediately following verse (Gal 5:1), which is the key to its correct reading based on the Christian's freedom in Christ.
Cultural Influence and the Films of Quentin Tarantino
KAVKA, Vojtěch
Master thesis deals with cultural influences in Quentin Tarantino's films. The thesis examines the arrangement, image, and interconnectedness of these influences. The sources, that inspired Tarantino, are used from the director's statements and theoretically with a focus on the issue of intertextuality and intertextual connection. The creative intention and filmmaker's style is presented on individual examples of film scenes, parts or entire stories present in Tarantino's film world. At the same time, the sources of inspiration for his films are analysed by revealing individual creative class. In addition to creative class, connections to other films, works of art or cultural places are sought.
Shakespearean Themes in the Works of Oscar Wilde
Řehounková, Andrea ; Charypar, Michal (advisor) ; Kudlová, Klára (referee)
In my master thesis, I will concentrate on Oscar Wilde's usage of William Shakespeare's work and its influence on some of his chosen texts. Special attention will be paid to The Picture of Dorian Gray, The Portrait of Mr. W. H., and the essay The Truth of Masks, one of Wilde's earliest known works. My thesis will methodologically make use of intertextuality, especially based on the concept of artistic influence written by Harold Bloom in The Western Canon and possibly other publications, too. Bloom describes William Shakespeare as the core of the Western canon to whom younger authors, including Wilde other Victorians, and also Joyce, refer to either polemically or in agreement. If needed, comparations might be used in my thesis as well. Oscar Wilde vastly references the plays and poetry of William Shakespeare in his work. Simultaneously, Shakespeare influenced Wilde in his personal life - for example in his defence during his trails or when he partook in the opening of Shakespeare's memorial. The goal of my thesis is to map Oscar Wilde's understanding of the character of William Shakespeare and the difference in his approach to Shakespeare in the comparation of the traditional Victorian perspective. I wish to examine how did Oscar Wilde agree and disagree with the traditional Victorian idea through...
Logics of Internet Memes
Hřib, Matěj ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with internet memes and their culture. It presents and elaborate five logics of memes, which are reappropriation, multimodality, collectivism, resonance and spread. Memes appropriate existing media content, they "poach" both meaning and expression material and use it for new bricolages. The created meaning is therefore intertextual, and the thesis applies older theories of literary intertextuality on the subject of memes. The form of memes is usually multimodal, they combine modes of picture and text or video and music. The thesis describes stable designs of text, picture and video memes. Collectivism of meme culture is manifested in the existences of templates that initiate creation of individual instances. The knowledge of templates and their use can function as a kind of subcultural capital, that the users use to distance themselves from the mainstream. Resonance of memes is most often founded on humor and personal identification with the message. Memes do not necessarily communicate referential information; they have an affective meaning. Resonance and the participatory nature of memes help their spread, that is of the same value as creation and reception in the meme culture. Keywords internet memes, internet culture, multimodality, intertextuality, remix, participatory...
Wearing Jewerly as a Performative Act
Stündlová, Barbora ; Fišerová, Michaela (advisor) ; Ivan, Michal (referee)
The concept or phenomenon od performativity occurs in different forms or terms in many humanity studies, especially in the second half of the 20th century. It interferes with linguistics, philosophy of thought, narratology, gender and cultural studies and even with epistemology and ethics. The notion of performativity appeared in philosophy and linguistics for the first time along with J. L. Austin's speech and perfomative acts. The first one describes the situation, the second one generates the situation. J. Derrida pointed out that the realization of speech acts and communication are not so obvious and depend on performance that maintains their status and identity. J. Derrida furthermore shows that performance does not only appear in the literary field; the law is for example performative in the sense that it sets itself up by a speech act. M. Foucault was interested of the role of performativity within a socially organized body and subjectivity. The performance of language and discourse is also essential in J. Butler's work which follows M. Foucault or J. Derrida and describes mechanisms for establishing gender subjectivity and physicality. She claims that the body is created simultaneously by the linguistic naming which it decribes. Butler writes up the process of gender differentiaton as...

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